SEO Methodology and Process

It's nothing but our SEO methodology based on practical experience and success rate in the field which gives us a confidence level to attach SEO Guarantee with our services. You can take a glimpse of our SEO process followed at BrainPulse designed to fit the algorithms of major search engines.

SEO Methodology followed at BrainPulse

1. Initial Website Analysis and Research

Initially we analyze the website in terms of website size, its information architecture, domain age, domain name, targeted area and all the other aspects required in order to stay ahead in the competition.

2. Website Existing Structure Analysis

  • Directory and URL Structure
  • Navigation Architecture
  • Page Layout Analysis

3. Knowing the competitor Strategy

Understanding the competitors' strategy give us an extra edge to fight and beat the competition. We do an extensive competitor's strategy analysis to understand their and weak points and device an exclusive SEO campaign strong enough to get you ranked ahead.


4. Advanced Keyword Research

Keyword research is the most crucial step of any SEO campaign; it's like being there where people are searching for you. We take up advanced keyword research tools to extract the right set of keywords that ensures traffic and in turn business.

Web Page Optimization :

The key activities that are performed for web page optimization:


  • Website Structure Optimization
  • Titles and Meta Tags Optimization
  • Content Optimization
  • Optimization of HTML Source Code
  • W3C Validations for Home Page
  • Images Optimization
  • RSS Feed Integration
  • Google Sitemap Creation and Submission
  • Google Analytics Setup


5. Search Engine Submissions

Website is submitted to all major search engines so that your website is identified by the search engines and has been included in their index properly and is being crawled on regular basis.

6. Off Page Optimization

Off page optimization is about building up global link popularity for your website and is an important aspect of SEO to achieve higher search engine rankings. Key off page optimization techniques are:

  • Directory Submissions
  • Link building
  • Article Writing Syndication
  • Press Release Broadcasting


Reporting

Keeping in tune with the changing scenario of search engine algorithms and monitoring the websites ranking and keep up with the current competition. Our SEO Maintenance includes the following work scope:

  • Site tweaking as per the changing scenarios of search engine algorithms
  • Website monitoring
  • Monthly reporting for the current status of the website for targeted keywords